• Caitlyn Wickliffe

8 Things to Know Before a Business Content Exchange

What can be better than partnering with a business that has a heavy following on their website and/or their social media? The idea that this business can share their wealth of customers to your business sounds like a no brainer, but you should ask yourself first: how well do you know this business? Do they have similar goals or objectives in mind? Here are eight things to know before a business content exchange:


Eight Things to Know Before a Business Content Exchange


Knowing that another business wants to work with you to not only promote their business, but also yours can lead to success for both businesses. Here is everything you need to know before making this decision:


1. Is the business in the market you are in or want to go into?


The last thing you want is for your business to be promoted in a market that is for tech gurus when you sell clothes or DIY gifts. Your goal is to gain more traffic and get the attention your business deserves. A great way to see if a business is the right business to collaborate with is to check their website, product reviews, customer reviews, and social media sites. These aspects of their company will tell you if you want to do business with them or not.


2. Does the business have more positive or negative feedback?


Looking at how customers or clients respond to that business will tell you if you should have your business or content shared on their website. Browse the company's website to find out if they have good or bad customer reviews.


3. How do they respond to comments or feedback from customers or clients?


Even if a business has a heavy following, you want to make sure you are partnered with a business that treats customers or clients how you do: with kindness.


4. Is their heavy following for good or bad reasons?


Do your research on the company to make sure that they are popular for good reason. This includes going through their social media, website, products, and so on. All in all, you need to make sure the business you decide to content exchange with has positive press.


5. Are there common values?


You want to collaborate with a business that shares common goals and values. You may be surprised with how many people collaborate with a business that seems perfect and ends up going south because what they strive to do could be different than you. As a result from this, your business could suffer. This is another reason why it is crucial to do your research on the business before signing a contract with them.


6. What is in it for them?


Have a clear idea of what you and the other business want. Lay it all on the table, that way you are not surprised by something they want to share on your business’ website or social media, that you may not agree with.


7. Can you test out the collaboration before a contract is signed?


Would you buy a car if the dealer did not let you test drive it first? Same situation here: if the answer is no, then it might be best to walk away. You want to do a trail run to make sure that both you and the other company’s content work well together. If the business is not letting you do this, then they probably aren’t worth your time.


8. Do you have time for a business content exchange?


The positives of a business content exchange can and will drive most businesses to jump on board, but make sure you do have the time. Taking on the responsibility of another business is a commitment, so make sure you have things in place with your own before you consider exchanging with another.



The More You Know


Owning and/or running a business is a lot of work and the last thing you want is for you to make a mistake on how to market your business. When you collaborate with another business, there is a chance that you will lose strategy since you are both dependent on one another. In order to gain traffic and momentum for both you and your partner company, it is crucial to do your research before signing any contract.


Having a website and social media is crucial in today’s market, and a great way to promote your business in order to grow and find businesses to content exchange with. The more you know, the better equipped you will be to help your business succeed!


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