• Erin Armitage

How to Do Social Video Marketing the RIGHT Way

It’s no secret that social media marketing is a vitally important strategy for any business. However, the world of video as a way of marketing on social media is very much becoming a key aspect to making your business successful. Here’s how to do social video marketing the right way!


Decide Which Social Media Platforms to Utilize


There’s so many different social media platforms, and each have their own strengths for marketing. That being said, it’s important to understand which platform is the best for the type of video marketing you’re aiming for. For example, a 15 second promotional clip may thrive on Snapchat but be too quick to capture the attention of a Facebook user. According to Patrick Whatman from mention.com, YouTube and Snapchat can be some of the best platforms to utilize, but it all depends on your target audience.


Why is the specific social media platform that you choose so key to your success of social video marketing? It all boils down to what type of customer you are trying to convince to use your product or service. If you choose the platform that showcases your content the best to that specific audience, you’ll be well on your way to a successful video marketing campaign.


Understand What Production and Post Production Entails


This may seem like a no brainer, but breaking down what it really takes to produce videos that are ready for the public eye is actually something to really think about before delving into the world of video marketing. Depending on your desired complexity of your marketing campaign, the video production could be very involved and even call for seasoned professionals in the industry.


Skipping this part of the process could lead to utter unpreparedness of the marketing campaign, which could in turn make the final project not what it could have been. It’s key to take the extra time to plan and understand the project that you and your company are undergoing instead of having to fix the problem down the line.


Promote the Video & Schedule the Post


Once the production side of the video is completed, the work isn’t 100% completed. The time in which you post the video and how you get people interested in it is just as important as the video itself. There are specific times that are better to post on Instagram than others depending on the type of content that you’ll be putting out. For example, Instagram posts are seen to reach a bigger audience when they are posted after 5 p.m. on most days, which is likely because that is when most people are on their phones after they get home from work. However, the exact timing can differ depending if you’re posting food, fashion, etc. Check out more digital marketing tips to help your small business grow.



The Takeaway


It’s clear that videos as a means of marketing is only becoming a larger and larger industry. Implementing it as a part of your marketing strategy just may make the difference in reaching your desired clientele. If you follow these tips on how to do social video marketing the right way, you’ll be on your way to growing your business in no time!


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