• Caitlyn Wickliffe

10 Things You Need to Know as a Small Business in the Digital Age

Small business is no longer the same as it once was; it’s not a brick and mortar building that holds items for sale. Now, a small business is often a web-based business. Whether your current business is built from brick or entirely online, here are the 10 things you need to know as a small business in the digital age:

Know Your Tools

Digitals tools are everywhere. They’re easily accessible for small businesses to take advantage of, but unfortunately, there are small businesses that are not in-the-know. According to a survey from Deloitte, a whopping 80% of businesses are not taking full advantage of the available digital tools. Make sure your small business is not that 80 percent or we can at least chip away at that high percentage.

Engaging Content and Market Reach

Having a website is important for your small business, but knowing your market and how to be engaging is just as, if not more, important. Today, most small businesses associate marketing with social media, which is a great mindset. Social media is a formidable force that can make or break any business, which is why being engaging is so important. It’s also important to know what platforms would best suit your business.

Building Presence with Well Thought-Out Content

When utilizing social media, make sure your presence is well thought-out. Your activity and engagement should aim to benefit your small business. A great example of this would be if you knew of businesses similar to yours, follow them on social media to like and share their content. This is a passive way that allows your small businesses to grow by gaining a following and presence.

How to be Engaging

When posting custom content use the following tips on your platforms:

· Funny

· Entertaining

· Interactive

· Positive

· Interesting

· Educational

· Visually Appealing

More Than Just “Social” Media

When talking about social media, sites like Twitter, Facebook, Instagram, Tumblr, Snapchat, LinkedIn, and Pinterest are the main ones that come to mind, but social media is so much more than that. It’s an Internet-based place people come together, which means there are others that are just as helpful. Small businesses (and people in general) have questions and answers that social media can provide. Places such as Stack Exchange, Quora, and Google offer such a platform for a small business to not only get much-needed answers, but can also provide answers to others, which gives a positive presence for the business.

The Budget

When marketing, dollars signs are another thing that comes to the front of our minds. Spend money to make money, right? Wrong! This website is just an example of resources that a small business in the digital age can utilize that helps. The tools are out there, as long as we are willing to look for it. The digital age has provided an encyclopedia of knowledge with only a few keystrokes and a few clicks of a button.

A Parting Gift

The top thing you need to know as a small business in the digital age is knowing the tools out there and utilizing all resources. These ten tips address social media and presence, marketing, content, visual appeal, positivity, interesting, engaging, interactive, budget, and engagement, and suggests using the Internet like an encyclopedia. Below are a few links I searched to help you start you on your digital journey of success for your small business:

1) A marketer’s guide

2) Social networking sites

3) Productivity tools

Just remember, if you ask, the Internet will tell, so go out there and make your presence known!

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