• Cam Christoff

Social Media Strategy for Book Launching Without a Publisher

You type the last word on the last page of your book that you’ve been writing for months, maybe even years. Your hard work is all on those pages. So, what’s your next step? When you self-publish a book, it can take a lot of time and strategizing to figure out how to market your book to the right audience. This is why utilizing social media can be helpful when self-publishing. Here are the steps to finding a social media strategy for book launching without a publisher:

1. Find Out Your Demographics

The first step to follow when starting out your social media marketing plan is to find out who the target audience is for your book. If you have people in your target market that are on the older side, I would suggest sticking to primarily Facebook, as most older people don’t typically use Instagram or Twitter. However, if your target market is on the younger side, then Instagram and Twitter would be a better platform to market your book on. That way, you will be able to grab the right audience’s attention when advertising your book.

2. Determine Which Social Media Platforms You Will Use

Once you have determined who your audience is, you should then begin to figure out which platforms you will be using to advertise and promote your book. The most common social media platforms that people use for a social media strategy for a book launch without a publisher are Facebook, Instagram, and Twitter.

Facebook, Instagram, and Twitter are the most beneficial sites to market products on. According to Statista, social media websites such as Facebook have over 1.79 billion users daily. Simply stated, these social media platforms are the most popular. Because there are so many users on these platforms, it can be easy to promote your book when you post to each of them and follow the strategies of marketing on social media. Each of these platforms allow you to post videos and pictures, and connect with readers of your book. Some other platforms that are a little less popular but can still be effective when promoting your book are Pinterest, Tumblr, and Quora.

Pinterest can let your readers into your more personal side. You can create boards of your interests by saving pictures and posts of things you enjoy, which can allow your readers to really get to know you as an author.

Tumblr allows you to write blogs, post pictures, and even videos. You can connect with your readers through all of these elements.

Quora lets your readers and others ask questions. This can be extremely helpful once the book is published, as the reader can ask questions about the book itself.

After reading a book, I feel as if I lived vigorously through the author. It intrigues me to learn more about their thoughts and interests. By utilizing Pinterest, Tumblr, and Quora, readers can dive deeper into your personal life, which may increase the chances of you becoming a successful self-publishing author!

3. Schedule Your Posts

Posting consistently on your social media platforms can help viewers and followers on your page stay interested and engaged. Simply seeing one post while scrolling through someone’s social media page can often result in the follower or viewer getting bored and moving onto the next page.

One strategy that can be very helpful is to schedule your social media posts ahead of time via a social media scheduler website. For example, you can sign up for websites like Sprout Social to schedule your posts, which allow you to crop the photos, write captions, and more. These websites allow you to schedule posts weeks in advance, for websites like Instagram and Facebook. Another advantage with these types of websites is that some of them allow you to view the analytics of your posts and social media profile yourself. Websites that can do this are Hootsuite, Loomly, Sprout Social, and Agora Pulse.

Hootsuite is my personal favorite. It allows me to schedule posts on Facebook, Instagram, and Twitter all at the same time, while also showing me my analytics for these platforms.

Loomly allows you to manage all of your social media content. It features a master calendar, post overview, and can give you notifications if you are working with others to help you with your social media platforms when they update something.

Sprout Social can help you schedule your posts, which allows you to crop photos and write captions. It can also help you with content publishing, conversation management, and measurements of your analytics.

Agora Pulse has the most amount of options for posting on social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. It allows you to schedule your posts, gives you a calendar for your posts, and, like the others, can give you measurements for your analytics.

4. Post Advertisements

A way to gain more viewers, likes, and followers is to post advertisements about your book. On both Facebook and Instagram, you can create advertisements and set how many people you would like that advertisement to reach. You can also set a budget on both platforms on how much money you are willing to pay in order to reach the amount of people that you wish. In the end, creating advertisements can greatly boost the sales of your book.

5. Utilize All Elements That Social Media Platforms Have to Offer - Posting To Stories, Using Hashtags, Using Locations

When it comes to social media, there’s more that you can just do than the regular posts. You can post stories, use hashtags, interact with others, and tag locations so that people in that area are more likely to see your posts. I suggest doing all of those things because it will attract other users to your social media page, and therefore lead to greater sales on your book!

Without a Publisher, It’s All YOU!

Creating a social media strategy for a book launch without a publisher is a tough thing to do. Self-publishing has many key benefits as opposed to using a publishing company. You get 100% of your book's profits and all of the creative control, no timely deadlines, and the entire process represents you! Remember that everything about your social media marketing reflects how hard you have been working to have one end goal: selling your book! Have fun with this, because there’s no better ways to connect with your readers than on social media.


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