Social Media Tips for Self-Published Writers
Every now and then, we all need help with our social media. We ask ourselves (and each other!), "Should I post today? What should I post today? Should I be funny, or should I be serious?" Well, social media shouldn't be that hard!
We all know social media is important because it's a great way to interact with others and grow your personal brand. And, like all things, the more you work at it, the better you’ll be! Here are some social media tips for self-published writers:
1. Have conversations with your followers.
Social media is all about communicating with your followers, either by showing them where you are or what you're doing. You can even engage by asking them a question! Interacting with your followers is a good way of showing them that you are interested in what they are saying. Engaging yourself with your followers can help your social media presence: the more you interact with people, the more people will want to connect with what you’ve posted!
2. Plan, plan, plan.
It is always a good idea to stay organized, even with your social media! My advice? Think of your social media as a calendar. Maybe on Mondays and Wednesdays, you post recommendations on books or articles you’ve read and liked; then on Tuesdays and Thursdays, you share what you're doing that day. Posting every day can be difficult because of the amount of content you must create, but by scheduling your online activity in advance, you’ll be able to engage accordingly.
I also advise asserting your presence over Instagram, Facebook, and Twitter. For example, Post on Instagram and Facebook one day and save your Twitter shares for another day. Simply put: staying organized can help you use all of your social media smartly.
3. Make recommendations.
As a self-published author, you should use your social media to recommend authors you enjoy to your followers! This is actually a very important way to engage using your platform, because it teaches your followers that this is content you’re engaging with as you create your own work. Maybe the short story you’re sharing inspired you to write your next big thing! Maybe you connected with it and felt others in your social media sphere would, too. Regardless of your reasoning, this is a good way to start a conversation with your followers. It enables you to interact with them and share something you like!
Hashtags are incredibly important because they are the easiest ways to gain followers. Still, as so many of us know, hashtag use can sometimes get a little crazy. Be sure not to use them for everything! Only use them when it is #relevant, meaning the hashtag has to be relevant for you and your followers.
5. Be yourself.
This is your social media space, so you should post what you want to post. The bottom-line of social media management (for others or otherwise) is all about being authentic, because that's what everyone is looking for online! People don’t want to follow someone who only promotes their stuff on their profile–they want to see somebody who’s human, who communicates with them, and who creates cool, unique content for them to engage with.
Social media management for authors
While you will see success if you follow these five social media tips for self-published writers, remember that your social media won't grow overnight. It takes time, and it takes you connecting with your followers. Once you have your routine down (see step #2), it will get easier!
Your interest in social media is an important step in building your brand. Social media is a great way to connect with others who want to see what you’re doing. It’s a great space to share your likes, interest, opinions, and endeavors. Just remember: it’s all about being yourself and showing others what you do. Now that you’ve read this article, click here to find out how to further improve your social media presence!